Business

Sports Marketing: Marketing  About  Sports vs Marketing  Of  Sports 1 · Overview Sports marketing covers two distinct but inter‑connected disciplines: Domain Core Question Marketing about sports How can non‑sport brands leverage the popularity of sports to sell their own products or elevate brand image? Marketing of sports How can sport properties (leagues, teams, events) attract spectators, media partners, and sponsors to grow revenue? Understanding the difference clarifies objectives, metrics, and required skill sets. 2 · Marketing  About  Sports 2.1 Definition & Rationale Brands tap into the scale, passion, and cultural relevance of sports to: Raise awareness  among hard‑to‑reach demographics. Borrow credibility  and emotional resonance from athletes or teams. Drive sales lifts  during marquee events. 2.2 Tactics & Channels Tactic Example Use‑Case Sponsorships Stadium naming rights (e.g., Emirates Stadium) or jersey patches. Athlet...

ESG Management: Definitions, Features, and Ongoing Debates 1 · What Is ESG? First proposed by the International Finance Corporation (IFC) as an investor guide for capital‑market sustainability. Functions as a framework to disclose a firm’s non‑financial performance alongside traditional financial statements. Rooted in climate‑change action and stakeholder capitalism ; each reinforces the other’s logic. Now viewed as a value driver and mainstream tool in capital markets. Supported by global initiatives and declarations: Paris Agreement , RE100 , Net‑Zero pledges (Korea 2050, China 2060), TCFD climate‑risk disclosure guidance. 2 · Seven Features of ESG Management Feature Slide Highlights Target Clarification Identify the primary audience: investors, consumers, or both. Governance & Performance Systems Board committees and KPI linkage (e.g., SK Group, Apple, Deutsche Bank, FTSE 100 firms) align compensation with ESG results. Disclosure ...

Mergers & Acquisitions in Businesses 1 · What Are Mergers & Acquisitions? M&A stands for the purchase or merger of a company as a way to re‑nationalize business and respond to changes in the environment. Management strategy: acquire ownership by buying shares. M (Merger): The acquired company is dissolved and absorbed into the acquirer’s organization. A (Acquisition): The purchased company remains intact and is managed as a subsidiary or related company. 2 · Why Companies Turn to M&A Changes in social & industrial structures, human consciousness, and lifestyles. Popular in the U.S. for diversifying management. Overcome internal‑growth limits, save time & cost entering new projects. Korean firms focus on management diversification, breaking trade barriers, and international market development. Purpose Types Short‑term profit‑seeking: speculation. Management diversification: improve management methods...

Foundations of Marketing  1 · What Is Marketing? “Marketing is human activity directed at satisfying needs & wants through an exchange process.” — Philip Kotler Needs → Wants → Demand : Basic needs (food) evolve into wants (delicious food); when purchasing power joins the mix, we get demand. 4P Mix : Product · Price · Place · Promotion — the classic toolkit for turning demand into value. Kotler calls marketing customer satisfaction ; every corporate action around product planning, pricing, distribution, and promotion is ultimately about delighting a specific market. 2 · Core Concepts at the Heart of Marketing Concept Slide Highlights Need / Want / Demand Demand constantly shifts—beverages have one of the shortest cycles. Product (or “Offer”) Anything that can satisfy a need: goods, services, people, places, ideas. Customer Value Value = Benefits – Cost. The gap between what customers get and what they pay. Customer Satisfaction Perfor...

Learning AI: Definitions, Milestones & Business Impact  1 · What is AI? AI is often generalized down to a single buzzword, but there are three main ideas: Layer In Plain English Typical Examples Weak / Narrow AI Systems specialized for one job. Spam filters, chess engines Strong AI Systems matching the flexibility of a human mind (still hypothetical). — Artificial General Intelligence (AGI) A self‑improving, broadly capable mind (science‑fiction—for now). — Key historical markers: 1950 — Alan Turing proposes the Turing Test; 1956 — the term “Artificial Intelligence” is coined at the Dartmouth workshop. Machine Learning Definition: Algorithms that learn from data instead of relying on hard‑coded rules. Detect patterns (e.g., recognizing handwriting) Improve as more data arrives Power most practical AI applications today Deep Learning Definition : A subset of machine learning that stacks many “neurons” in deep neural networks to model complex patterns. Br...